96.1 NOW features top 40’s music from Justin Timberlake, Drake, Bruno Mars, Maroon 5 and many more. NOW listeners are tech savvy and fashion conscious. They set trends and are eager to share their experiences and opinions through social media giving this demographic a broad sphere of influence.

96.1 NOW, is the epi-center of pop culture and social media reaching a very active audience staying connected with listeners through on-air and online contesting, on-site promotions, texting and social media (Facebook/Twitter) campaigns.

96.1 NOW’s personalities include The Kidd Kraddick Morning Show, Russell Rush, Michelle Fay & EJ. Core artists include Ed Sheeran, Bruno Mars, Justin Timberlake, and Halsey.