Radio Advertising Results with iHeartMedia | Radio Advertising San Antonio

iHeartMedia’s San Antonio radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.

Dermatology Laser Center

Situation:
Dermatology Laser Center & Spa was looking for a way to promote their new Neograft Hair Transplant System.

Objective:
Client needed to get the word out to listeners that they had this revolutionary system and that they were the first and only place in Central Texas to offer the Neograft system.

Campaign:
Client ran an Influencer & Digital campaign over 6-8 weeks.

Results:

Client initially received about 5 calls per day from the campaign.
The daily calls increased over the course of the campaign.
Majority of the calls were qualified leads and booked the service.
The success of the campaign has led to an extension of current campaign.

City of San Antonio Metro Health

Situation:
City of SA wanted to increase the amount of STD & HIV tests during the month of April

Approach:
Integrated campaign with 3 stations. (CHR, Spanish CHR & A/C) Campaign included a combination of broadcast and iHeartRadio commercials, personality interviews with Metro Health on-site at their event.

Results:
Metro Health in partnership with other health organizations conducted 4x the average monthly test amount. Total of 4,000 tests.

Ancira Chevrolet

Situation:

Ancira Chevrolet is one of the market’s oldest and most successful auto dealers. At the time they tried TTN, Ancira used TV for the majority of its advertising.
Ancira was looking for a way to increase its service dept. business. We proposed TTN, but client only wanted to use two of our 7 radio stations.
Client wanted to do a “test” month to see how it worked for them.

Objective:
To significantly increase service department business.

Campaign:
On our advice of how the Total Traffic Network is best utilized, client purchased a one month “test” schedule for the service department on all 7 stations including matching streaming.

Results:

Campaign was so successful for the service department, the dealership added another TTN schedule of $10,000 per month for new cars.
Client said the TTN commercials are working—customers come in talking about the spots all the time, so they know that the frequency and top of mind awareness that TTN provides, works.
TTN has gotten majority radio share for the past 10 months, advertising for both service and new car departments. Ancira plans to continue its current schedule throughout the end of the year.